Not only is April 21st Lovehoney's 16th Birthday, it's also Sexual Happiness Day, a celebration of the billions of benefits of amazing sex.
16 years ago, we sold our very first sex toy (it was a rabbit vibrator, in case you're curious), and ever since then we've done our darndest to fill your sex lives with pleasure, experimentation and, most importantly, more fun than you can shake a suction cup dildo at.
Like all good birthdays, we're making ours last a whole week, which means amazing offers on bestselling sex toys every single day.
And if that wasn't enough, here are 7 ways to put a sexy spring in your step this week.
Ever gazed at your favourite vibrator and wondered what generous genius dreamt up its magical shape and amazing orgasm-giving powers?
Where would we be without our favourite setting, the speed we know will skyrocket us to orgasm, and the toy we keep on standby by our bedside?
From its very basic beginnings in Joseph Granville's doctor's surgery, to the flashy, bells-and-whistles varieties we now know and love, no sex toy has a more colourful history than the wand vibrator.
We've delved into our X-rated history book to bring you the edited highlights. Enjoy!
Whether you read them each in one sitting or just skipped straight to the naughty bits, few erotic books have made as much of an impact as E L James' Fifty Shades of Grey series.
Did you bite your lip in solidarity with Ana when she first encountered Christian in his Seattle office?
Maybe you aspire to have your very own Red Room, just like the mercurial billionaire.
Millions of people around the world have followed the erotic adventures of Ana Steele and Christian Grey over the last 6 years – and many of them have picked up a few tips along the way.
With the new film out right now, we thought we'd share the 8 things we've learnt from the Fifty Shades books.
Don't forget to let us know yours in the comments below!