Not only is April 21st Lovehoney's 16th Birthday, it's also Sexual Happiness Day, a celebration of the billions of benefits of amazing sex.
16 years ago, we sold our very first sex toy (it was a rabbit vibrator, in case you're curious), and ever since then we've done our darndest to fill your sex lives with pleasure, experimentation and, most importantly, more fun than you can shake a suction cup dildo at.
Like all good birthdays, we're making ours last a whole week, which means amazing offers on bestselling sex toys every single day.
And if that wasn't enough, here are 7 ways to put a sexy spring in your step this week.
We all know that being naked is pretty great, but what about the getting naked part?
If your undressing style consists of an under-the-covers fumble or you prefer the rip-off-your-clothes-and-go technique, we suggest you try slowing things down a little for a change. And maybe add some music.
Terrified? Stick with us.
The idea of being the centre of attention in the buff is, quite literally, lots of people's idea of a nightmare.
Anyone else have those dreams where you turn up to work/uni/your mother in law's wearing nothing but your knickers?
Ok, so it might be a bit of a challenge, but stripping for your partner can be unbelievably hot.
We've put together a handy guide to help boost your confidence and have your lover's heart pounding.
For some of us, the words, ‘role play’ send a shiver of excitement down our spines; for others, it’s more a chill of fear that reminds us of uncomfortable team-building exercises.
But using role play in the bedroom is about much more than indulging your long-held and unspoken fantasy about that traffic warden who once fined you.
By adopting a different persona, many people find it easier to open up and explore situations and practises that they would never normally broach, allowing them to experience greater fulfillment and also bringing them closer to their partner.
But how do you get into it without feeling a little, well, ridiculous? Well, just read on below to see not only how you can choose the scenario (and outfit) that's right for you, but how to fully enjoy your foray into the world of character play.
Above: Want to know how role play can increase your sexual confidence? Lovehoney's lingerie expert, Sammi Cole, explains in this video.