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There was a time when revealing your plastic fling to a group of mates was met with a high-pitched, "You put your penis where?" as though you'd just admitted a six-month tryst with the toaster.

No matter what your kinky preference, from a Thrust Pro Ultra to a prostate massager, for a man to soup up his sex life with a gizmo was pretty unheard of, even as recently as the start of the 21st century.

Thousands of male sex toy sales later and in the wake of making 2016 the Year of the Male Sex Toy (when Lovehoney reported a whopping 40 per cent increase in sales... you're welcome) more and more men have turned to devices as a leisurely and logical way to get off.

Penile pleasure is clearly on the up, so why is nobody talking about it down the pub? For whatever reason (from individual shyness to societal conservatism), as a society, we still find it hard to talk about sex. But we bloody well should be doing it!

Here are some reasons why men need to talk about sex toys (and sex).

If you're reading this, you're undoubtedly already at least familiar with the basics of sex toys.

Chances are that you already have one or two firm favourites nestled away, whether hidden in a sock drawer or proudly out on display (seriously, some of those glass dildos are gorgeous).

Whatever your situation, it's pretty easy to slip into the habit of having your select few sex toys and not really ever venturing out from there.

After all, if it works, why change it? Well, that's what we're here to tell you.

Here are the top 4 reasons you should try a new sex toy!

For most of us, regardless of gender, trying to have more than one orgasm is about as easy as finding the motivation to start work for tomorrow’s deadline. Much like academic motivation, it’s something we all dream about but doubt we can ever experience.

I used to think that multiple orgasms (especially for women) were a bit of a myth. And to be honest, I thought it was just something they showed in porn films to make the action last longer.

However, I am (very) pleased to say that I was wrong: they are not a myth! Regardless of your gender, there are a variety of different techniques, toys and positions you can try to achieve that ‘ooh’ feeling more than once.

Tried and tested by myself, keep reading for my top tips on having that big finish again and again.